Bad Company
2023-2024
Aotearoa
Initially brought on board to help with franchise growth I quickly recognised opportunities in other areas. Hosting a small team across three locations, I could see the advantages of introducing a number of systems and processes that would help streamline operations and team communications.
I set to work integrating systems with the team that allowed for clearer communications for their remote nature, simplified access to shared resources, developed brand assets and also worked on team growth and goal setting for individuals. I did this through; clarifying the company mission, vision & values, developing the brand and guidelines, defining the company goals and individuals goals (assisting the team in understanding how to align these), and last but not least—conducting team personality tests (to help individuals understand their strengths and weaknesses so we could support one another).
Brand recognition and growth were also key focus areas—mahi was carried out in areas of sales, social media and events.