Drinke

2023

Aotearoa

Drinke is a female founded start-up who focus on transforming your ordinary water into a delicious and enjoyable experience, making it easier than ever to create the healthy ritual of staying hydrated.

The team at Drinke wanted to find a way to enhance water with premium ingredients and real fruit, while keeping it free from excess sugar, artificial colours, flavours and preservatives.

Working with the team closely we established the brand vision, purpose, values and tone of voice that helped guide the visual identity. The outcome was a fresh product that reflects the natural flavours and benefits in every sip.

  • An image of packaging in water

    01

  • An image of a sachet with contents spilling out

    02

  • An image of two people with their drink bottles

    03

  • An image of the sampler pack, example of packaging design

    04

  • Close up of sides of boxes

    05

“Britt delivered over and above what we had hoped for by creating the most beautiful branding and packaging designs. Every detail was perfectly curated to match our vision and I believe only Britt could have coaxed it out of us. She was amazing to work with and incredibly patient with our many delays and compliance struggles. Choosing Britt as our designer was and still is the easiest decision we have made during our Start-up journey. Tēnā rawa atu koe.”
—Lauren Kenyon

Roles + Responsibilities

Brittany Davies—Strategy & Lead Designer
Sophia Bishop—Guidelines, Icons and Web design
Photography—Tasha Meys

Process: Research, strategy, brand design, packaging design.