Lake Wānaka Tourism

The Lake Wānaka Tourism identity harnesses the energy that comes from our landscape—the same energy that shapes our visitors and residents alike.

From the awa and roto, rivers and lakes—to the mauka, rolling hills and towering peaks—we are embraced by this place and we are fuelled by the vitality it provides us, this in turn shapes how we interact with each other and the land. 

The co-creation of this identity has been an enriching journey informed by our people—past and present—with the desire to guide, nurture and inspire for generations to come.

By commencing this project we accepted the challenge to capture the essence of Wānaka in a single identity. With the support of the assets we developed including brand guidelines, and an array of templates, we are able to start to tell the Wānaka narrative—a narrative that honours those that have come before us. A narrative that honours why people explored this area, who settled and thrived here and those who live and visit to this day.

A narrative that honours connection, freedom and wairua.