Toi
2020
Wānaka
Kāi Tahu Whānui could be found at the settlement at Manuwhaia (known by pākeha as The Neck). There, the people of Manuwhaia established a “Wānaka ''—the Kāi Tahu variant of the word “wānanga” which refers to ancient schools of learning.
In these schools Kāi Tahu tohuka (men of learning) would be taught whakapapa and karakia for innumerable situations.
From the very beginning this place has been about community, sharing knowledge and educating — it's always been about manaakitanga and connection, it's always been about spirituality and nurturing all life. After a great shift it was time to blow on the embers and get the fire burning once again.
The focus of Toi is to enhance wellbeing through the arts here in the Upper Clutha area, as well as strengthening the commercial and community aspect of creative practitioners and businesses.
Workshops, exhibitions and events celebrating creativity, revitalising the arts, bringing our people together and acknowledging and commemorating those that have carved these paths before us.
“The TOI steering group recognised that creating an identity for an event that showcases art, design and creativity was going to be a challenge, but it was one that Britt conquered with boldness and originality. The group were blown away with the brand and guidelines. Not only clever and beautiful, but thoughtful and inspired too.“
—Nicola King
Roles + Responsibilities
Key Stakeholder—Lake Wānaka Tourism
Brittany Davies—Lead Mahi Toi Māori
Blend Creative & Co.—Print collateral roll-out
Process: Research, collaboration with stakeholders and key partners, brand system design.